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Blog 2 Consumer Decisions

Coca-Cola’s new marketing strategy as mentioned in the previous blog does indeed set the benchmark for social media marketing. Their new marketing strategy hits all the 4 E’s: Excite, Engage, Educate, and Experience. However, does this new social media scheme affect consumer decisions? I believe, if the marketers were able to generate desire among different generations and cultures and limit the risks of purchasing Coke products, then consumers are more likely to make a positive decision for Coca-Cola products. For consumers to make a purchasing decision, they first need to feel a need or a desire. This social media marketing could be seen as successful if, in a thirsty situation, consumers were to desire a bottle of Coca-Cola. I believe in order to make Coca-Cola desirable for consumer then marketers should: 1)Target the bigger generational cohort. 2) Make Coca-Cola products part of a culture. As I mentioned in my previous blog, Coke in continuously posting on socia...
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Coca-Cola Social Media Marketing

Coca-Cola Recently Coca-Cola re-thought their social media marketing scheme. Coca-Cola deleted all the content from their social media pages and relaunched their content on “world’s kindness day”. Coca-Cola’s new social media content aims to create a more unified and optimistic attitude for the world! This new social media marketing has led to exciting, educating, showing real-life experience and engaging customers. To keep things exciting Coca-Cola’s Facebook page is keeping followers up to date with new ideas, deals, and promotions. One thing I noticed while scrolling through Coke’s Facebook page was the amount of diversity and humanistic content. Coke makes it a point to post about different countries around the world to keep its followers interested. For example on February 3 rd , Coke posts a video with the #TogetherIsBeautiful! The video advertises coke with people all around the world uniting together as one! This video is one of the many ways Coke is increasing...
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